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Buyers Products CIO Jim Nerone and Insite Founder Brian Strojny to present insights into personalization for B2B eCommerce at leading event for digital executives in manufacturing and distribution

MINNEAPOLISApril 26, 2019 — Insite Software, a leading provider of powerful digital commerce solutions architected for manufacturers and distributors, announced that Insite founder Brian Strojny will co-present a keynote session at B2B Online on Monday, April 29th at 11:05am with Jim Nerone, CIO for Buyers Products, a leading manufacturer of work truck equipment and trailer accessories. The case study, entitled Redefining Personalization in B2B eCommerce will describe ways in which personalization can be used to boost efficiency and revenues for manufacturing and distribution commerce systems.

Strojny will also participate in a panel discussion at the event later that day at 2:55pm entitled Reviewing the Ins and Outs of Personalization to Drive Revenue.

“Buyers Products has been one of Insite’s most innovative customers. The partnership between our companies has resulted in major advancements for Buyers’ eCommerce initiatives as well as significant learnings around critical success factors like personalization,” said Strojny. “This presentation provides a deep dive into ways in which the right eCommerce solution can move manufacturers’ and distributors’ commerce environments well ahead of the competition with sophisticated personalization strategies and tactics.”

Insite Software is a sponsor of B2B Online, an annual conference that brings together manufacturers and distributors to connect and discuss tactics for innovating B2B eCommerce and digital marketing. The event is being held April 29-May 1, 2019 at the Chicago Marriott Downtown.

Insite Software representatives will also be available at Booth 101 at the B2B Online Expo for conference attendees who wish to learn how Insite’s unique suite of B2B eCommerce solutions unifies the experience between people, products and channels.

About Insite Software – Insite Software is the leading provider of powerful digital commerce solutions architected for manufacturers and distributors. Insite’s B2B eCommerce solutions go beyond commerce connecting people, products and channels for a rich, omnichannel experience. We believe eCommerce is more than a website. It’s about transforming your business and delivering best-in-class experiences for everyone involved in the complex B2B buying cycle. With more fully-supported B2B capabilities out-of-the-box than any other platform in the marketplace, and the ability to extend and customize, Insite delivers digital commerce without compromise. For more information, visit Insite Software here.

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