Online Business: The Challenges of Going Global

Online Business: The Challenges of Going Global
August 20, 2015 Insite Software

Global expansion of online businessIs your B2B organization in the process of expanding its online business to other regions of the world? If so, then you are likely experiencing firsthand the many challenges that go along with expanding digital business channels globally. The success of rolling out your online business abroad depends on how well you handle each of these challenges. Ultimately what you want to present to your customers, wherever they may be in the world, is a positive user experience with a clean design and intuitive interface so when they visit your website, they know how to interact with the site in order to do business with you.

Language, Currency, and More…

Selling products in multiple countries and in multiple currencies over the Internet can be a daunting challenge. In addition to needing an easy way to publish your website in different languages and sell your products in more than one currency, your customers have certain expectations. They want to do business on a website that can accurately and quickly calculate freight and local taxation and allow them to make a payment in the same currency that the order items are priced in, so the proper totals are always displayed.

Key B2B eCommerce Solution Requirements

To meet these challenges, you need an online commerce solution that can speed your global expansion with maximized development efficiencies. You want a solution gives you the ability to roll out your online business to new countries in an easy and expedient manner by reusing the code and user experience you built for the initial solution and by utilizing a common architecture that you can continue to grow your expanding business upon.

Look for a solution that addresses key requirements unique to B2B eCommerce and that can be a challenge for global expansion, such as:

  • Robust Product Data-Large product catalogs that need to be organized, tagged and edited are common for B2B organizations. Whether you do it with inside resources or use an outside vendor, a lot of effort will go into enriching your product data. Your entire product catalog will need to be organized with properly categorized product data. You will need to employ good taxonomy practices (the visualization of website content according to product hierarchies), making sure that the taxonomy is fully exposed to the search engine and that the search facets are displayed correctly. You also need to make sure you have access to all the right images and display mechanisms for each item in your catalog.
  • Strong Search Capabilities-Once your product data is prepared and organized, you want your website to have powerful built-in search engine capabilities. This would include faceted browsing, so with one or two key words and a couple of clicks, your customers can filter a very large product line down to a relevant data set, giving them a simplified and manageable view of only the types of products they’re interested in.
  • Support for Complex B2B Business Rules-Business in the B2B world often has complex rules around: product pricing and pricing that varies by customer and vendor; integrations that connect multiple enterprise systems; product configurations that present the product options your customers prefer; and many more.

Watch the recent webinar recording: How Scalable E-Commerce Platform Supports Growth to learn more about B2B eCommerce global expansion and how Insite customer Nerium International met the challenges of going global and successfully expanded their online business.