Medical and Healthcare Suppliers Have Big Growth Potential With eCommerce Websites

Medical and Healthcare Suppliers Have Big Growth Potential With eCommerce Websites
October 20, 2015 Insite Software

The healthcare industry demands to have the tools they need on hand at all times. Manufacturers and distributors in the healthcare supplies and medical technologies sector are making significant supply chain management improvements with B2B eCommerce solutions that leverage real-time data to track inventory, payments and logistics between buyers and sellers.

As true in healthcare eCommerce as other digital commerce segments, customer experience is paramount. The key is to make the online buying process between businesses as easy as possible, especially the ordering and tracking functionality.

Healthcare Product Content Management

There are several ways that medical and healthcare supplier eCommerce requirements may differ from other B2B eCommerce needs, but one of the main differences is in the variation of content management needs.

The amount of product information may vary depending on supplier size and the size of the supplier’s buyer, creating varying levels of content management needs. The product information for a medical supplier with a few hundred SKUs may be significantly richer per product than for suppliers with SKUs in the hundreds of thousands, for example. Buyers themselves can be diverse, ranging from the procurement, materials management and supply chain professionals of larger clinics and hospitals, to the nurses and care providers of smaller healthcare services.

The level of product sophistication affects content management needs, too. Very rich product content is needed for complex medical devices and surgical instruments, compared to the information needed for bandages, gloves and other general medical supplies.

Payment Gateways and Security

Secure online transactions between businesses are imperative for any B2B eCommerce solution. The solution must be able to integrate with multiple payment gateways, ERP systems and other backend systems to track payments and the movement of goods, and present it in a way that is intuitive. The eCommerce software should have the ability to let a customer open and authenticate an account that displays average orders, invoice history, and returned merchandise history, as well as integration with the budget.

Healthcare eCommerce Websites Generate Positive Results

Today 10 to 15 percent of the revenues in the healthcare supplier sector come from eCommerce websites. A lot of suppliers in the space, after they do the return on investment analysis of moving to B2B eCommerce processes, see a range of 25 to 30 percent. Some of the more mature players are beginning to see as much as 60 to 65 percent of their business through Web orders.

Digital Commerce for Better Patient Care

Whether selling or purchasing medical supplies, all parties agree that digital transformation in the healthcare supply chain management space helps everyone’s ultimate end customer: The Patient.

Learn how a modernized healthcare eCommerce website can digitally transform your business, cut costs and increase the bottom line.