Manufacturing eCommerce Success Story – Buyers Products
Insite is proud to deliver leading eCommerce solutions to manufacturing and distribution companies. In our most recent Manufacturing eCommerce Success Story, we spoke with Jim Nerone, Chief Information Officer at Buyers Products Company to discuss the success of their digital solution upon implementing InsiteCommerce™.
InsiteCommerce was instrumental in Buyers Products’ digital transformation strategy. By implementing the B2B eCommerce Website, Buyers Products saw higher traffic to the website, was able to showcase their entire product catalog online, attracted new business partners and made it easier for customers to do business with them.
The results of the Buyers Products success speak for themselves. Buyers Products had more than 30% of customers register for the online website in just four months. Overall, they have driven more than 15% of their order activity online.
When Buyers Products was making the decision to select an eCommerce platform, they were looking for a solution that would allow product restrictions, support complicated pricing structures, and provide critical information like inventory availability, order status and order tracking. Insite was able to deliver a powerful solution that matched Buyers Products needs’ and delivered unmatched results.
Buyers Products is a leader in manufacturing all types of equipment for the work truck industry. Buyers Products specializes in durable truck boxes, heavy duty towing equipment, hydraulics, controls, and all-season trailer accessories.
View the Buyers Products B2B eCommerce Website Success Story to see what Nerone had to say about the results.