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On June 26, 2019 we hosted a webinar with Real Results Marketing, a B2B marketing and strategy execution firm, titled Key eCommerce Trends in Manufacturing and Distribution 2019.

Insite’s Senior Director of Customer Success, Brian Lunde joined Jonathan Bein and Dean Mueller from Real Results Marketing as they shared their findings from the 2019 State of eCommerce in Manufacturing and Distribution Survey.

If you didn’t have a chance to attend the webinar, you can register here.

We don’t have to tell you how competitive and complex the manufacturing and distribution industries are, but how exactly are manufacturers and distributors using eCommerce in 2019 to keep up with the pressure?

We know you’re busy. If you don’t have time to watch the webinar, we don’t want you to miss out! So, we’ve pulled together the top three takeaways:

1. Manufacturers are utilizing eCommerce to sell directly to end-users and to new segments and geographies.

While 43% of manufacturers are using eCommerce for distribution, 57% are utilizing eCommerce to sell directly to end users. Some survey respondents mentioned they have deployed eCommerce simply to stay competitive with Amazon and other manufacturers.

When it comes to revenue objectives, 58% of manufacturers use eCommerce as another sales channel to reach outside of their existing geographies and segments.

2. The number one eCommerce priority for manufacturers and distributors is to improve user and customer experience.

Dean Muller noted that for several years manufacturers and distributors used eCommerce primarily to promote their companies’ brands. Today, promoting a company’s brand does not even fall into manufacturers’ and distributors’ top 5 priorities for eCommerce. In the last few years, improving the customer/user experience has become the major focus and number one eCommerce priority for manufacturers and distributors.

3. When it comes to marketing or messaging within an eCommerce site, personalization is key.

When asked about the importance of personalization, 68% of respondents said it was important for their site to show different content based on the user that was logged in.

However, only 33% are personalizing the experience today.

Among the key takeaways is one more certainty: in order to stay competitive in volatile and complex industries, manufacturers and distributors must consider their eCommerce strategies.

Don’t forget to register to watch the on-demand version of this webinar.

Be sure to check us out on LinkedIn, Twitter, Facebook and YouTube for more B2B eCommerce content.

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