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Insite Software is pleased to announce the company has hired Tim Sobocinski as Vice President of Sales and Business Development. Sobocinski will leverage more than a decade of sales leadership expertise in B2B, SaaS organizations to help grow Insite’s customer base and drive revenue.

“We made incredible progress in 2017 introducing new capabilities for our solutions, and optimizing our internal sales and business development engine,” said Steve Shaffer, CEO of Insite Software. “Tim has the experience and knowledge to help take Insite to the next level. He’s also a great fit for our culture, someone who believes that being a coach and mentor are fundamental practices to driving the best results possible.”

In his new role, Sobocinski will be responsible for managing Insite’s account executive and business development teams, as well as overseeing the company’s channel sales program. He will work closely with the rest of the executive team to collaborate with other functional areas of the organization including existing product, engineering and marketing teams.

“There is no bigger opportunity within B2B today than eCommerce, and Insite Software is well positioned as the leader in the industry,” said Sobocinski. “I’m excited to help drive value for Insite’s existing customers and to grow the company’s manufacturing and distribution customer base. It really is an honor to join such a talented team of professionals with such a strong track record.”

Prior to joining Insite Software Sobocinski held the position of Vice President, Strategic Accounts for a leading cloud-based CPQ software company. He has also held executive sales positions for other prominent B2B technology organizations. Sobocinski is a Minnesota native and a graduate of the University of St. Thomas.