Leading B2B commerce platform supports recent growth with new roles for key staff
September 29, 2017 – Minneapolis, Minn. – Insite Software, a leading B2B commerce platform, announced four team members have been named to senior leadership roles within the organization. The announcements include naming Karie Daudt, Vice President of Marketing; Thomas Frishberg, Vice President of Engineering; Jeffrey Natzke, Vice President of Product; and Jeremy Rosengren, Senior Director, Cloud Operations. The promotions reflect increased responsibilities due to Insite’s rapidly growing customer base, and recognize the significant contributions of these four individuals to the company’s success over the last 18 months.
“Our organization has experienced a period of rapid growth in terms of both our market penetration and the overall capabilities of our solution,” said Steve Shaffer, CEO of Insite Software. “Karie, Tom, Jeff and Jeremy have all stepped up to the plate and hit home runs in their respective areas. These promotions reflect their initiative and contributions to drive the success of our company. They also provide clear direction for our organization in terms of our focus in our Software-as-a-Service vision.”
Karie Daudt has been promoted to Vice President, Marketing. In this role she will continue to drive the overall marketing direction for Insite Software, as well as provide strategic leadership for marketing, customer experience and industry initiatives. Karie has more than 20 years of experience working in customer sales, management and product marketing for companies in the industrial, manufacturing and technology industries.
Tom Frishberg has been promoted to Vice President, Engineering. As a member of the senior leadership team Tom will lead the development team and help shape Insite’s product strategy, working closely with architects, product managers and applications personnel. Tom’s background includes more than 25 years managing and leading software development and solutions efforts.
Jeff Natzke has been promoted to Vice President, Product. Jeff has worked within the Insite product team for the past five years, most recently as the Director of Product Platforms. Jeff has been instrumental in leading Insite’s product vision, given his deep understanding of critical commerce capabilities required by manufacturers and distributors. Jeff’s experience spans 20 years as an analyst, architect and technology leader.
Jeremy Rosengren has been promoted to Senior Director, Cloud Operations. In this role Jeremy will lead Insite’s IT and hosting operations. Prior to that as Director of IT Operations, he managed Insite’s hosted product environments as well as overseeing the deployments of both traditional and cloud implementations for Insite customers. Jeremy has more than two decades of systems and operations experience for major corporations and growing firms.
“The fact that we’ve filled these roles with existing Insite team members is testament to our strong culture, and our commitment to hard work and excellence in everything we do here at Insite,” said Shaffer. “I’m very proud to be part of this team and look forward to working even more closely with such talented and dedicated individuals. They are true representatives of the high caliber of everyone at Insite.”
About Insite Software – Built for B2B, Insite Software is a leading commerce platform that unifies e-commerce, sales channels, content and data to create superior B2B buyer experiences. Leading global manufacturers, wholesalers and distributors rely on Insite to engage with buyers and sellers via B2B sites with portals for customers, sales, partners and dealers. Insite’s revolutionary technology integrates with leading ERP, CRM and web content management systems. Cloud deployment is fully managed by the Insite Software team, and eliminates costly upgrades. For more information, visit Insite Software at insitesoft.com.