A Distributor’s eCommerce Success Story – Northern Radiator

A Distributor’s eCommerce Success Story – Northern Radiator
February 28, 2018 Insite Software

Insite Software™ is proud to deliver eCommerce solutions that enable complete business transformations to manufacturing and distribution companies. In our most recent Distribution eCommerce Success Story, we spoke with Hope Thompson, President at Northern Radiator to discuss the success the company has seen since implementing InsiteCommerce®.

Northern Radiator wanted to increase their web sales and leverage technology that could evolve with the changing needs’ of their customers so they partnered with Insite to help them along their digital transformation journey. With the implementation of InsiteCommerce, Northern Radiator now sees 1/3 of their sales from online channels.

InsiteCommerce was the best suited commerce partner because the team took the time to truly understand Northern Radiator’s business model and the challenges the business was facing. Further, they had faith that the Insite team could manage future needs.

“Insite made us believe that they wanted to understand our business and the way we go to market,” said Thompson.

Northern Radiator is a supplier headquartered in Willmar, Minnesota sourcing and engineering high-quality heating and cooling products since 1971. With 20 regional distribution centers throughout the United States, Northern Radiator prides itself on delivering quality engineered products with quick order turnaround times and superior order filling.

View the Northern Radiator B2B eCommerce Success Story to see what else Thompson had to say about the partnership and the success they’ve seen along their digital transformation journey.