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Beyond Commerce

Taking B2B eCommerce beyond just the buying cycle, to transform the business itself When it comes to eCommerce for B2B organizations, most business leaders immediately think in terms of their website or the “shopping” experience. This isn’t surprising. Most...
The B2B Buying Process Has Changed…Have You?

The B2B Buying Process Has Changed…Have You?

In August 2017, Lori Wizdo, Principal Forrester Analyst said, “Today’s business buyer controls the buying process more than today’s seller controls the selling process.” It’s true that buyers today have more control over the buying cycle than ever before....
Integrating Customer Touchpoints to Meet Evolving Expectations

Integrating Customer Touchpoints to Meet Evolving Expectations

You’ve surely heard it before, but it bears repeating – customer expectations are evolving. With emerging technologies and the generational shift, we’re seeing massive changes in how buyers are making decisions. The buying cycle involves more self-service and...
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