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The New Collar Workforce

The New Collar Workforce

Historically the terms “blue collar” and “white collar” have been used to describe the difference between management and workers.  However, as IoT, AI and other technologies have emerged to create smarter factories, a new worker has emerged. Although most workforce...
When Technology is the Disruptor

When Technology is the Disruptor

In our last disruptor we discussed some of the challenges around B2B commerce logistics as the “Amazon effect” continues to drive up expectations for the most desirable customer experience.  The complexity of the B2B hybrid buying cycle, combined with these elevated...
Marketing in Manufacturing Takes the Drivers’ Seat

Marketing in Manufacturing Takes the Drivers’ Seat

Our next disruptor is emerging for many reasons, from the availability of data, to the capabilities of digital commerce, even due to changes in the habits of buyers themselves. For perhaps the first time, marketing is in the driver’s seat in terms of defining, leading...
When Pricing Disrupts the Commerce Ecosystem

When Pricing Disrupts the Commerce Ecosystem

Why many manufacturers need to dive deeper into the root of the “pricing problem” and create strategies that take advantage of this disruptor. In our last blog, we discussed the need that many customers have for transparent pricing. The idea of pricing as a major...
2018’s Top 5 eCommerce Disruptors for Manufacturers

2018’s Top 5 eCommerce Disruptors for Manufacturers

Customer experience expert Karie Daudt breaks down the five trends impacting the manufacturing commerce ecosystem in the coming year We’ve all read the often quoted “trillion dollars by 2020” statistic when the topic of B2B eCommerce arises. Yet looking at some of the...
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