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Small Data Beats Big Data Every Time

Small Data Beats Big Data Every Time

Our last disruptor in the distribution series lands on a topic that can be overwhelming for many small to midsize distributors. Last year, we highlighted the fact that marketing was driving the buying cycle as a disruptor. This year, the marketing disruption goes...
When Digital Readiness Becomes a Mandate

When Digital Readiness Becomes a Mandate

Welcome to the first deep dive in our review of the major disruptors facing distributors in 2019. As we mentioned in our first blog in the series many manufacturers are taking a hard line when it comes to the digital readiness of their distributors. Market competition...
4 Distribution Disruptors in 2019

4 Distribution Disruptors in 2019

  For distributors, the rate of change within an already volatile, ultra-competitive market seems to be accelerating rather than slowing down. As mid-size and smaller distributors battle for market share with bigger organizations and of course, Amazon, relevance has...
How B2B eCommerce is Changing the Buying and Selling Journey

How B2B eCommerce is Changing the Buying and Selling Journey

It’s no secret that B2B buyers have changed. Traditional B2B buyers were fiercely loyal to their business partners. They put their relationships first and rarely shopped the competition, even when mistakes were made. But as digital technologies advanced and younger...
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