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Since day one, Insite Software has been engineered to manage the needs and complexities manufacturers and distributors face each day. That is why we are proud to say Insite Software was Built for B2B™. Insite takes great pride in being a leader in the B2B eCommerce industry and a big part of that pride comes from the success our customers consistently see.

In our newest Wholesale Distribution eCommerce Success Story, we spoke with Sunny Dasgupta, Digital Marketing Specialist at Behler-Young to discuss the success the company has experienced since it’s implementation of InsiteCommerce®

Behler-Young utilizes the InsiteCommerce platform as more than just a website. “Our goal was to create a one-stop-shop for our customers to interact with us digitally,” said Dasgupta. Allowing its customers to be able to purchase products, access order history, and manage invoices and accounts 24/7 were high-priorities for Behler-Young. Insite empowered Behler-Young to provide a more seamless buying experience for their customers by enabling them to better serve themselves.

Behler-Young is very happy with the relationship Insite Software. “Selecting Insite came down to the promise of a partnership. Insite Software’s philosophy paired with the powerful technology is what sealed the deal for us,” said Dasgupta.

The company is already seeing significant growth through digital transformation. In October 2018, Behler-Young reached $1 million in online sales for the first time, a 124% increase from October 2017.

Behler-Young is a third-generation family-owned wholesale distributor of HVAC/R products. The company serves thousands of licensed contractors throughout Michigan and Northwest Ohio with 18 branches and a distribution center.

To hear more about Behler-Young’s challenges, solution and results, view the Wholesale Distribution eCommerce Success Story.

Interested in reading more eCommerce success stories? Insite helps drive transformational business outcomes for many manufacturing and distribution businesses. See their stories.

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Manufacturing and distribution companies know that the true value of digital commerce is the ability to make it easier for your customers to do business with you. The B2B buyer is often responsible for purchasing products from one to many vendors or product types

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