B2B eCommerce Doesn’t Have to be Hard

B2B eCommerce Doesn’t Have to be Hard
July 27, 2016 Insite Software

B2B EcommerceManufacturers and distributors are feeling the disruptive influence of their more agile and innovative competitors who, in their buyers’ eyes, are easier to do business with. And it doesn’t feel good.

It’s clear organizations need to embrace digital transformation, challenges and all. But many companies are not ready to embrace the resulting changes caused by this transformation, which likely will permeate all areas of their business.

According to Deloitte Digital, “Digital disruption is both uniquely exciting and uniquely daunting to leaders in every sector. Organizations that thrive are typically those that embrace change and proactively adapt their products, services and internal operations to stay ahead of the competition. With so many competing areas for attention, it can be difficult to determine how to prioritize and focus your effort and resources.”

Three B2B eCommerce Options to Put You on the Path to Digital Transformation

A key focus area that can help you incrementally meet growing buyer demands while staying ahead of the competition is B2B eCommerce. Yet, for some companies accustomed to doing business the same way for 50 years, getting started with B2B eCommerce might seem just as overwhelming as a full-blown digital transformation strategy. But it doesn’t have to be.

After more than 10 years helping customers build powerful B2B websites and portals, we’ve identified the three most common ways companies get started with B2B eCommerce, and show quick, tangible business value:

  • Online catalogToday, nearly all B2B buyers begin their research on the Internet—according to Forrester Research, well over 60% of B2B purchases are decided, based upon online research, before B2B customers even contact the seller. As a result, an online presence filled with rich product information and purposefully designed for buyer needs can set you apart.
  • Self-service order portal Business buying has changed; now buyers—not sellers—are defining what the sales experience looks like. B2B buyers order, they don’t “shop.” Business buyers prefer to self-serve online for simple orders or re-orders. They want to quickly complete these tasks themselves, whenever they want, 24/7.
  • Sales portal In some B2B scenarios, a customer wants to engage with their sales rep for advice or consultation on more complex products, or to negotiate new pricing. As a result, sales reps need easy access to customer information, so they can create quotes, place orders, and check inventory levels online.

Learn More

Download our executive brief “Top 3 Ways to Get Started with B2B eCommerce” to find out:

  • Why these applications scored as the top three
  • Baseline capabilities you need in each one
  • Typical deployment time for each one
  • Expert tips to help you speed your initial deployments and prioritize critical elements

Join the Step2Success movement – visit www.insitesoft.com for more advice on how to get started with B2B eCommerce.

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