Cut through the clutter of information about digital transformation. As you embark on your digital journey trust our experts. Insite Software is an eCommerce leader and has been Built for B2B™ since 2004. Need clarity? Ask Insite.
Each week Insite posts answers to common questions or myths about B2B eCommerce. When distributors and manufacturers Ask Insite, our answers can arm you with the tools you need to venture into your digital transformation journey, turning challenge into opportunity. Check back often to see new questions and find in-depth answers from the experts along with plenty of free resources like white papers, eBooks, infographics and more!
Q: What 3 Areas of Influence Could Make or Break a Company’s Digital Strategy?
When companies are going through digital transformation, they must consider multiple factors to create their commerce strategy. Find the answer to what 3 key areas of influence could make or break a company’s marketing and more in our eBook, Executive Leadership’s Guide to Digital Transformation.
Q: Are B2B and B2C Experiences Converging?
Ideas and viewpoints about the “convergence of B2B and B2C” in eCommerce continue to float around and Insite experts are ready to weigh in. Though there are certainly a few points where B2C and B2B experiences do meet, the idea that B2B companies must mirror B2C experiences in their entirety is simply not true. Find the answer to how B2B and B2C experiences are converging and diverging in Insite’s white paper “Why B2B and B2C Experiences are Not Converging”
Q: What Crucial Role do Executive Leaders Hold Within Digital Transformation?
New, powerful digital transformation strategies are required in a rapidly transforming B2B environment. The success of digital transformation can be tied to one critical factor – the commitments of the organization’s leadership to changing the way business gets done. As customers’ expectations continue to evolve and diversify, executives need to set the stage for a commerce environment that provides a multi-touch journey and enables their team for success. Find the answer to what crucial role executive’s play in digital transformation and more in our eBook, Executive Leadership’s Guide to Digital Transformation.
Q: Where do B2B and B2C eCommerce Diverge?
Though there are certainly a few points where B2C and B2B experiences do meet, there are many more points of divergence than convergence. Put simply, the underlying purpose of B2B eCommerce is entirely different from that of B2C. Find the answer to where B2B and B2C eCommerce Diverge in Insite’s white paper “Why B2B and B2C Experiences are Not Converging”
Q: How Important is it to Unify your Traditional and Digital Sales Channels?
A unified commerce environment can drive more value for the entire organization by increasing efficiency, reducing costs, and accelerating productivity for every person involved in the buying cycle. Learn more about the importance of unifying your traditional and digital sales channels in Insite’s white paper: “Unifying the B2B Commerce Experience”.
Q: What is a Truly Unified B2B Commerce Experience?
Your customers are omnichannel creatures. It is imperative that you deliver a unified buying experience to get in front of them at every touchpoint whether they’re happening through digital or traditional sales channels. Learn more about what it means to deliver a truly unified commerce experience in Insite’s white paper: “Unifying the B2B Commerce Experience”.
Q: How do Sales People Approach Digital Transformation?
As B2B customers’ buying habits are changing, manufacturers and distributors must adopt digital commerce strategies. But how do sales people view commerce? Insite partnered with WBR Insights (B2B Online) to directly consult B2B sales leaders and understand how they are approaching their digital transformations.
Q: How can eCommerce Benefit Every Role within the Complex B2B Buying Cycle?
When the roles that are required for complex B2B transactions, like CSRs, sales, and technicians in the field are not supported by technology, frustration and transactional intensity are the result. Our newest eBook focuses on how the right eCommerce platform and strategy can benefit the roles of the researcher, customer service representative, field service technician, buyer, accounts payable representative and salesperson.
Do you have other questions? Ask Insite.
Insite Software solves the unique business challenges of B2B manufacturing and distribution companies. We go beyond commerce, by unifying the experience between people, products and channels. We provide powerful enterprise solutions, with scalable models designed to grow with any sized business. Named a Leader in The Forrester Wave™: B2B Commerce Suites, Q1 2017, we power over a million unique customer experiences each day.