Leveraging customer feedback, analytics and Insite Software’s strategic guidance and flexible B2B eCommerce platform, Great Northern Corporation, re-launched CustomBoxesNow.com. When it was originally launched in 2007, CustomBoxesNow.com was the first site to offer real-time quoting capability on custom box orders capitalizing on a customer service opportunity where the industry was notoriously lacking. Using the InsiteCommerce platform, Great Northern was able to translate all the highly specialized business rules and workflows associated with creating a custom corrugated package to its online offering, improving its customer reach, realizing a 25 percent average annual online growth over the first five years, and landing a number of significant, national-branded accounts.
The re-launch of CustomBoxesNow.com builds upon customer feedback and analytics gained throughout the first years of operation. Enhancements include the integration of the InsiteCommere calculator function, which enables customers to gain the estimated shipping cost of their order without leaving the order page. Watch the video to learn how Great Northern and Insite work together on the ecommerce strategy for the site re-launch.