Why a catalog website?
As a manufacturer, your product content should serve as the “source of truth”. The ability to display multiple high resolution images, large amounts of attributes and configurable options is table stakes in a digital world.
Enable people to find products
A catalog website provides optimized and in-depth content that search engines desire. Utilizing a SEO-optimized approach ensures customers and prospects find the right information at the right time.
Let prospects find you
We know that upwards of 77% of B2B buyers start their product research online with a search engine, and in most cases at the manufacturers website.
The InsiteCommerce Solution
Upwards of 77% of B2B buyers start their product research online with a search engine, and in most cases at the manufacturers
website. Whether that be looking for a new solution, looking at a competitor’s parts, or even just understanding the specs of their current part, having accurate and plentiful product information available online is crucial. As a manufacturer, no one knows your products better than you. A leading enterprise B2B eCommerce platform, InsiteCommerce is built to best display manufacturers’ online catalogs, offering built-for-B2B user experience features such as easy product taxonomy changes, and business-user friendly on-site search tuning. Additionally, we offer manufacturers with specifically designed solutions to support their website and product catalog, including:
- A customizable user experience with enhanced CSS and HTML website capabilities, built in a responsive manor to provide great experiences across desktop, tablet, and mobile screens
- Built in SEO features such as easy meta tag editing, sitemap generator, canonical linking, pre-rendered pages, and Google Mobile-friendly design
- Ease of integration into common business systems like ERP and PIM to minimize manual changes as product information is updated in back-end systems
- Purposefully designed administration console and front-end user features for B2B buying and selling environments
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