Specializing in Ecommerce Software Solutions For Retail

Ten years ago, the retail landscape looked very different than it does today. Retailers relied on print and media ads and storefront displays to make an impression with the consumer. Shopping took place in traditional “bricks and mortar” storefronts where sales people had a shot at closing the sale. Today, the retail landscape is vastly different and requires a completely new tool set to educate and sell to consumers.

Today, more than 50% of consumers research their product purchases online. They compare product pricing and availability, search for and consider product reviews, and often, make their purchase—all without ever visiting a store! Others do their research online and quickly pin point which store they will visit to make their purchase—edging out competing stores based on price, availability, location or a host of other factors. Whether online or in person, today’s consumer is more educated and much clearer in what they want in a shopping experience. Effective merchandising and an ecommerce presence are essential. In short, retailers have to make the most of the time that they have a consumer’s attention.

Unfortunately, the saying, “if you build it, they will come” doesn’t apply to building an ecommerce website. To meet the needs of your internal and external customers, your site must be fully integrated with your enterprise resource planning (ERP) and customer relationship management (CRM) systems, accounting, human resources, and back-end systems to provide pricing, stock levels, order status and payment information.

Multi-channel sales are here to stay. Are you ready to take on the competition? InsiteCommerce is the only ecommerce platform that fully integrates your enterprise ERP to your ecommerce website and allows complete flexibility in the design process and overall content management.