Product Merchandising

A successful ecommerce website is an active participant in the sales process. While the customer browses, the website is acting as a virtual sales person—educating the shopper with information about your products, entertaining them with video clips of the product in action, and calling out key features and benefits associated with the product. If the site is effective, it is also strategically cross-promoting products that are related to the item the shopper is looking at and is up-selling a similar item with more features and a higher price point.

Cross-selling, Promotions, Reviews, and Product Comparisons

InsiteCommerce will create an ecommerce website that does all of the above and more for your company. Our content management system (CMS) allows you to strategically assign cross-sell and up-sell items for each product that is available on your site and change those associations at any time. Using our robust promotions engine, you can create highly targeted sales promotions based on any number of criteria at the product, customer, and overall sales levels. InsiteCommerce integrates with many email service providers, making it possible for you to create a customized email campaign or launch product news to customers interested in that product. Additionally, InsiteCommerce offers your customer the ability to create multiple product wish lists for future shopping trips, author online reviews of their favorite products that are visible to other shoppers, and build product comparisons on the fly.