Executive Leadership’s Guide to Digital Transformation
Many manufacturers and distributors are now starting to realize the transformative impact of deploying digital technologies in their organizations.
As the percentage of B2B buyers using online channels for research, order processing, inventory, pricing, order status, quote requests, product configurations and the like continues to increase well beyond the 50 percent mark, historical business models are indeed undergoing a dramatic transformation.
Until now, the selection and deployment of digital technologies has often been delegated solely to leaders in IT or marketing with “rubber stamp” participation by CEOs, CFOs, or COOs. With digital now considered by most organizations as having high strategic value, organizations will greatly benefit from greater leadership and participation from the “C” suite.
This eBook will focus on the role of executive leadership and discuss three key areas where they can make a major contribution to their organization’s digital evolution.
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