Maximize Your Web Presence With SEO

Google your company without using your company name. Think like your customer and try to find your company or product online using only general search terms. Does your company appear on the first page of the search results? If not, chances are you need to consider working on your search engine optimization (SEO).

Equal parts art and science, SEO is how you ensure that your organic, or non-paid, search results ranking is as high on the results page as possible. Why? When consumers are looking for your product, but don’t have your product or company name, they are likely to search using open-ended search terms. Once the search results are in, consumers are most likely to visit the listings toward the top of the search results listing. If your company doesn’t appear on the list or high enough on the list to be easily seen and recognized, the customer’s business goes elsewhere.

Search Friendly URLs

When most people think of SEO, Meta tags and keywords come to mind. The idea is that, “If I just put some keywords and Meta tags into my site’s code, I’m all set for SEO.” Actually, SEO is a whole lot more complicated than that and Meta tags and keywords are only a small part of a successful SEO equation. Some industry experts question whether search engines are using keywords to determine search ranking at all any more. Either way, InsiteCommerce allows you to add Meta tags and keywords to your site via the Administrator’s Console. More importantly, InsiteCommerce creates search friendly URLs for the dynamically rendered pages of your product catalog.

We know that you need a partner that understands the complex algorithms used to determine your placement on Google, Yahoo, and other search engines and helps you maximize your web presence. At Insite Software we understand SEO and will consult with you on your content, design, page layout, and Meta tags to make sure that your target market can easily find and do business with you.