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Flexible and Fully Integrated B2B Ecommerce Solutions
Effectively reaching a business-to-business (B2B) market requires your ecommerce site to address a variety of market-specific concerns. The focus of a B2B ecommerce website is to help users place their orders as quickly and efficiently as possible. Your B2B consumer is less likely to be swayed by a graphic-based product catalog and is more likely to prefer a list-based online catalog option as the list lends itself to easy readability. Likewise, B2B consumers are likely to appreciate a robust site search engine that allows them to search by product name, number, or description with an auto-complete feature to help searchers find what they are looking for. Access to quick lists of recently or frequently ordered items are essential and the option to reorder a previous order in its entirety is incredibly important.
At Insite Software, we are skilled at creating highly effective B2B ecommerce sites and specialize in reaching B2B consumers. Our sites provide a safe and secure way for your B2B customers to place their orders, provide payment, and record a history of their transactions. We also allow you to pick and choose which areas of your website are public and which are password protected.