InsiteCommerce Builds on Sitecore Platform Integration to Deliver a More Personalized eCommerce Experience
New capabilities enable rapid deployment of upgraded commerce experience
Minneapolis – June 11, 2014 — Insite Software, a leading provider of B2B commerce platforms, today announced extended functionality of its InsiteCommerce platform to leverage customization data from the Sitecore Experience Platform. The Sitecore platform contains digital marketing and automation tools, including analytics, testing, email and personalization, all fully integrated into the Sitecore content management system.
Manufacturing and distribution companies using or considering Sitecore for customer experience management can now more easily deploy digital commerce functions from within the Sitecore 7.0 toolset and create a customized experience for their buyers.
Manufacturers and distributors can already manage an InsiteCommerce portal or website from within the Sitecore platform. With this extension of functionality, Sitecore customers can now build and deploy sites more quickly and easily through a new library of eCommerce page templates designed specifically for Sitecore. The page-template library reduces commerce-site development time by up to 75 percent and supports the user-adaptive experience that makes Sitecore the premier customer experience platform.
“This level of personalized experience is unique to the Insite and Sitecore relationship and is inherently tied to the flexibility of the .net architecture,” said Brian Strojny, co-founder, Insite Software. “This level of integration and customization isn’t something we’re seeing from the Java community, but it’s in great demand.”
In addition, customer data can now be pushed from the Sitecore content-management system through to the commerce portal or website. The result is a highly personalized commerce experience based on customer data, allowing B2B brands to provide an enhanced and more relevant shopping experience. New integration features also allow for the mass deployment of personalized sites for various personas, such as consumers, dealers or sales teams, while simultaneously eliminating the need for singular website customization.
“For manufacturing and distribution companies considering running a B2B commerce platform on top of Sitecore, these new features should make the decision pretty easy,” said Darren Guarnaccia, chief strategy officer, Sitecore. “It greatly cuts down the time needed for development and deployment, and ensures that marketing teams can own the brand experience and keep it consistent across all of their channels.”
About Insite Software
InsiteCommerce™ is the leading eCommerce and shipping platform provider for manufacturers and distributors requiring business-to-business (B2B), direct to consumer (B2C), and mobile solutions. Approaching 1,000 customers globally, Insite is used by many leading companies for end-to-end eCommerce across their dealers, franchisers, stores, contractors, buyers, consumers, and others. Many of Insite’s customers also leverage InsiteShip™, which is an internationally-enabled supply chain shipping solution used to gain efficiencies in shipping and delivery of products. Both enterprise offerings are fully integrated with leading ERPs, content management and many other Software-as-a-Solution platforms. Learn more about Insite Software at www.insitesoft.com and connect with us via Facebook, LinkedIn and Twitter.
About Insite Sitecore
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore Experience Platform, marketers can own the experience of every customer that engages with their brand, across every channel. More than 3,500 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and L'Oréal – trust Sitecore to help them deliver the meaningful interactions that win customers for life.
InsiteCommerce is a trademark of Insite Software.
Sitecore and Sitecore Experience Platform are trademarks of Sitecore.