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Insite Software’s Customer-Centric eCommerce Strategy Featured at B2B Online Conference

Insite Senior Director of Customer Growth Services to deliver keynote presentation at the digital and ecommerce event of the year for manufacturers and distributors

May 9, 2016 - Minneapolis, Minn. — Insite Software, a leading provider of business-to-business (B2B) commerce and data-driven solutions for manufacturers, wholesalers and distributors, announced its Senior Director of Customer Growth Services Dwayne Doshier is presenting a keynote entitled The Best B2B eCommerce Customer Experiences Start with the Correct Strategy and Tools at the B2B Online conference in Chicago at noon Central Time today.

As one of several top thought leaders discussing the future of B2B digital commerce at the event, Doshier will address ways B2B leaders can create superior customer experiences by implementing a strategy that serves the needs of customers, addresses internal and external process needs, flexibly handles changing marketplaces and correctly measures outcomes against business goals. Doshier’s presentation will also identify key functional and technical requirements of a truly customer-centric eCommerce strategy.

“As a B2B eCommerce leader, it’s important we share not only our technology at important events like B2B Online, but also our domain expertise,” said Tony Abena, chief executive officer (CEO) of Insite. “Insite has stayed at the forefront of innovation within our industry by providing the first solution to fully connect and optimize both rep-led and digital selling within organizations. Insite’s impressive results in the first quarter of 2016 reflect our continued leadership in the market.”

As senior director of customer growth services for Insite, Doshier provides leadership in B2B eCommerce strategy and digital marketing, channel shift, customer adoption, market sizing, capability identification, and revenue-focused analytics. A seasoned B2B strategist, Doshier has served as a trusted advisor to senior executives across a variety of B2B industries, and led the creation of digital transformation roadmaps for major organizations including Coca-Cola, Airgas and AmeriPride.

The 2016 B2B Online conference focuses on digital strategies designed specifically for manufacturers and distributors who want to improve their online sales or build an online sales and marketing plan from the ground up. Participants are invited to share their experiences and ideas in interactive roundtable and panel discussion formats that differ from typical, lecture-style events; this approach helps businesses more easily identify digital commerce solutions specific to their needs.

In addition to its keynote presentation, Insite will demonstrate its connected commerce platform in booth #201 of the expo hall. With Insite, customers leverage commerce and content/data to drive both online and rep-driven sales. By connecting with data stored in core business systems such as ERP and CRM, sellers can connect the right products to the right customers at the right time. 

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About Insite Software

Insite Software’s connected commerce platform brings together commerce, physical sales channels and content/data to drive better B2B buyer and B2C user experiences, and higher sales. Leading global manufacturers, wholesalers and distributors rely on Insite to better engage digitally with buyers and sellers via B2B websites such as customer/buyer portals, sales portals, partner portals and dealer portals. The Insite technology fully integrates with leading ERP, CRM and web content management systems, and can be flexibly deployed either on premises or in public/private clouds. Learn more about Insite Software at www.insitesoft.com.

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