Insite Software Launches InsiteAnalytics Providing Powerful Data-driven Intelligence to Improve B2B eCommerce Return on Investment

Framework integrates multiple disparate data sources to enable key business users to understand customer behavior and enhance decision-making to drive optimal business performance

Minneapolis – Jan. 26, 2015Insite Software, a leading provider of B2B eCommerce platforms, today announced the availability of InsiteAnalytics, a powerful new analytics package designed to help customers improve the performance of their eCommerce investments and technologies. 

InsiteAnalytics delivers key insights – both via big-picture strategic trends and more transactional micro analysis – enabling organizations to understand how and where to take action to enhance engagement and improve return on eCommerce investments. 

Recognizing that manufacturers and distributors don’t have in-house data analysts/scientists to dedicate to eCommerce reporting and analytics, InsiteAnalytics produces what Insite Software calls “data insights for people with day jobs,” eliminating the pain and complexity of data analysis and enabling organizations to quickly and easily actualize the value of their data.

“Organizations are inundated with information about customers’ buying behaviors, order histories, and Web site click data, etc., stemming from multiple sources, including ERP systems, Google Analytics, and customer segments. InsiteAnalytics is a robust and user-friendly analytics solution that gathers data from multiple sources into a single, interconnected view, and guides users through the analysis process, allowing organizations to quickly and clearly identify areas of success and opportunity,” said Phil Schrader, product manager of data commerce, Insite Software.

Pre-configured views are designed to provide specific insight to different job-roles in the organization to help drive impact in their specific areas of responsibility; these include eCommerce strategists, eCommerce marketers, sales representatives and web site administrators. The dynamic reporting framework delivers trend insights, scorecards, and cost-benefit modeling that result in better, faster, more actionable and more strategic decision-making to improve competitive business advantage. InsightAnalytics customers gain an understanding of customer behavior, product sell through, and Web site activity, as well as metrics revealing web site operations where customers may struggle and sales break down.

InsiteAnalytics is configurable to accommodate unique customer attributes and make insights relevant to each organization. This enables organizations to monitor the success of their eCommerce investments by mapping data to their specific business goals, and adjust and recalibrate over time as eCommerce efforts mature and evolve. Organizations can be up and running on the InsiteAnalytics solution in only 30 days, enabling rapid time-to-value. 

To learn more about InsiteAnalytics, please visit here.

About Insite Software 

Insite Software powers the Connected Commerce Suite (CCS) for leading global manufacturers and distributors that brings together commerce, channels and content/data to drive better B2B buyer and B2C user experiences and higher sales. Approaching 200 customers globally, Insite CCS is used by many leading companies to digitize and engage dealers, franchisers, sales reps, stores, contractors, buyers and consumers, is fully integrated with leading ERP, CRM and Web Content Management systems, and can be flexibly deployed either on-premise or in public/private clouds. Learn more about Insite Software at www.insitesoft.com and connect with us via Facebook, LinkedIn and Twitter.