Independent Research Analyst Andy Hoar to Keynote Chicago Strategy Session on B2B eCommerce Strategies for Manufacturers and Distributors

Insite Software sponsored event also includes panel session moderated by Paul Demery, chief technology editor of Internet Retailer magazine

Chicago, March 27, 2013 — Insite Software, a leading provider of B2B and B2C eCommerce platforms and shipping solutions with more than 950 customers worldwide, today announced it will host a complimentary half-day strategy session: Breakout Strategies for B2B eCommerce for Manufacturers and Distributors in Chicago on April 18.

The rapidly expanding B2B eCommerce market is expected to quickly outpace that of the B2C market. Per industry analyst firm Forrester, while the B2C eCommerce market size will be $262 billion (Source: US Online Retail Forecast, 2012 To 2017, Forrester Research, Inc., March 13, 2013), the B2B eCommerce market is expected to reach $559 billion by the end of 2013 (Source: Key Trends In B2B eCommerce For 2013, Forrester Research, Inc., October 18, 2012).

The event will feature a keynote address by analyst Andy Hoar of Forrester Research outlining the business case for B2B eCommerce, and a panel session on key topics companies need to address for their B2B eCommerce initiatives moderated by Paul Demery of Internet Retailer magazine. Linda Taddonio, Insite Software’s chief eCommerce strategy officer, will also share her insights, along with representatives from J.O. Galloup and Shorr Packaging who will share their B2B eCommerce experiences and outcomes.

WHEN:  April 18, 2013 (9 a.m. – 1 p.m. CDT)

WHERE:  Microsoft Technology Center 3025 Highland Parkway, #300 Downers Grove, IL 60515

Attendees will receive a complimentary digital edition of the Forrester report “Key Trends in B2B eCommerce for 2013” by Andy Hoar. Attendees will also receive a complimentary copy of the recent Forrester book Digital Disruption: Unleashing the Next Wave of Innovation, by James McQuivey.

Event Agenda:

9 a.m. - Keynote Presentation: “Building the Business Case for B2B eCommerce” by Andy Hoar – why B2B ecommerce is a big deal and worth your investment.

10 a.m. - Panel Discussion: Andy Hoar and Insite Software co-founder Linda Taddonio discuss key topics to address when evaluating your B2B eCommerce evolution. Panel moderated by Paul Demery of Internet Retailer magazine.

11 a.m. - Best Practices: B2B eCommerce practitioners share their insights, experiences and outcomes.

12 p.m. - Complimentary Networking Lunch: Open to all attendees.

Media interested in attending the event or scheduling an interview with the session participants, please contact Kelly Poffenberger at or 714-553-9071.

About Insite Software

Insite Software is a leading provider of B2B and B2C ecommerce platforms and shipping solutions, serving more than 950 customers, design agencies and .NET development firms across the globe. Headquartered in Minneapolis, Minn., Insite Software’s solutions are used by leading manufacturers and distributors to sell and distribute their products to dealers, franchisers, stores, contractors, consumers and others. Insite offers ecommerce solutions for companies at all stages of adoption and addresses the unique needs of B2B and B2C sites. InsiteCommerce’s ecommerce development platform offers .NET and other development firms an advanced toolkit to become self-sufficient and deliver more ecommerce projects in a short period time. InsiteCommerce is fully integrated with a wide range of cloud platforms, CMS, CRM, and ERP providers including Epicor, Infor, Microsoft, Sage, SAP, Sitecore, and Windows Azure. Visit us at, or via phone at 866.746.0377.