Sales Enablement Definition
Sales enablement can be defined as a collection of effective processes and technology that align marketing strategy and sales activity to increase revenue.
"Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have valuable conversations with the right set of prospect/customer stakeholders at each stage of the problem-solving life cycle" - Forrester, 2016
A strong sales enablement means your organization has the right processes, tools and training to maximize sales efficiency and delivery strong revenue growth. Yet many executives at major corporations admit they still fail at enabling their sales team.