What is a Product Configurator?

A product configurator is a key tool that makes it possible to add and/or change functionalities of a core product or to build a fully custom product for purchase. Insite Software’s InsiteCommerce has a powerful configurator architecture that supports both simple and complex rules-based configurations that can be integrated to backend systems or stand alone. The simple configurator supports bundles and kitting, and the advanced configurator supports complex pricing rules based on a variety of formulas and factors.

Usage: "The end-user can use the product configurator to choose the exact options they want in their new car."