What is B2C eCommerce?
B2C is an acronym used for "business to consumer". B2C e-commerce or electronic commerce is used to describe a transaction conducted over the Internet between a business and a consumer for his/her personal use. B2C as a business model differs significantly from the B2B model, which refers to commerce between two or more businesses.
Usage: "That company is strictly B2C. They sell directly to consumers."