Red Wing, MN
Sporting Goods Manufacturing and Distribution
Riedell Skate Company needed to implement an eCommerce solution that provided an exceptional customer experience and was able to target specific messaging to their distinct markets. They also needed to be fully integrated with their SyteLine 8.0 ERP system and their back-end business functions.
Not only did the new Riedell site include increased eCommerce functionality and a high quality branded user experience, using InsiteCommerce allowed Riedell to create micro sites to specifically target their two unique markets: ice skaters and roller skaters. This ensured that each audience received highly targeted messaging that applied to their type of skate.