Headquarters

New York, NY

Industry

Fashion Designer and Clothing Manufacturer

Website

www.natori.com

Business Issue

The Natori Company, set out to develop an eCommerce website as a way to increase their web presence and improve online customer experience without disrupting their established relationships with high-end retail partners. They needed the ability for customers to browse the latest product line and place real-time orders for next-day shipping and integrations into back-end business functions like shipping, fulfillment and accounting.

Results

New site launched in less than 90 days after completing approved design. Traffic, conversions, and orders increased after the launch. In 2010, their online sales were up 250% year-over-year.

We selected Insite Software because it provides us with the ultimate in flexibility...

“We selected Insite Software because it provides us with the ultimate in flexibility to design the Natori website in a way that best reflects our brand, while supporting our unique requirements. Customer experience is extremely important to us, and Insite provides the highest level of service while allowing us to do what we do best – focus on the design.”

- Kenneth C. Natori, Vice President of Finance