Rosemont, IL


Fitness equipment manufacturing



ERP Integration


Business Issue

Life Fitness is a leading global manufacturer of fitness equipment for the commercial, professional and residential fitness market. With over five decades of experience creating treadmills, cross trainers, stair climbers and stationary bicycles, they are known as both the pioneers and the leaders of the fitness equipment industry.

Life Fitness was using eCommerce to serve the consumer segment of their business online for several years before they decided it was time to transition the other 90 percent of their business -- their B2B segments -- to digital commerce as well. That would require a robust eCommerce platform that specializes in addressing the sophisticated requirements of multi-channel B2B digital commerce.

Among those requirements, they needed a solution that would offer their customers a new and better user experience with the Life Fitness brand, give their sales team extended capabilities to serve customers, as well as provide new ways to draw new customers to their website.  Additionally they needed a solution provider to deliver a platform that is seamlessly integrated with their ERP, supply chain and other backend systems.


Life Fitness is confident their newly implemented commerce platform will enable them to reach their business goals to increase customer satisfaction, improve customer experience, shift more sales channel business online, increase SEO-driven website traffic, increase average order value, provide mobile device capabilities and grow revenue. 

We want to reach our B2B customers around the world...

“We want to reach our B2B customers around the world with a really personalized experience [and] we think Insite can do that … Insite has a great reputation."

-Amanda Marx, Global eCommerce Marketing, Life Fitness