Distributor of plumbing, HVAC, fire protection, industrial, oilfield and other construction products
They needed to replace an outdated, cumbersome eCommerce tool with an online purchasing experience that brings more value to their customers and fortifies bricks-and-mortar customer relationships. The solution needed to work with a wide range of contractors, 46 different brands, a unique independent store operating model, and significant systems complexity.
Emco’s new website offers a modern B2B eCommerce solution with an improved user experience that supports mobile devices, better access to product information, more value for their customers, and technology that fosters rather than replaces business relationships. The phased implementation approach provided a foundational website very quickly, with an aggressive rollout schedule for subsequent phases of extended capabilities to further drive superior dealer-customer experience.
“Our new eCommerce technology is an extension of our brick-and-mortar locations, and we still see our business as a relationship business."
- Barbara Schiffner, Sr. Director of Technology Services, Emco Corporation