Current dealer portal was inflexible, cumbersome to use, and provided limited promotional capability that was expensive to implement. Integration with the company's enterprise resource planning (ERP) and other back-end systems was challenging and dealers could not see which items were currently available in inventory and which were on backorder, resulting in order issues.
Worked with Capitol to replace Storefront and deploy a next-generation eCommerce site that was integrated to SX.e. New site was deployed as an "upgraded" site with many new features including product filtering and advanced search. Created a site that featured an interactive user experience. The site includes video, flash, and advanced search functionality that allows customers to quickly research and purchase their electronics.