Wholesale electrical product and solution supplier
They needed to replace an outdated, cumbersome eCommerce tool with an online purchasing experience that brings more value to their customers.
Their new InsiteCommerce site gives their customers a B2C-quality browsing experience with B2B sensibilities. The site improves the way customers purchase supplies, access invoices, manage their inventory, and conduct their work. With a catalog of more than 215,000 products and full access for desktop and mobile users alike, robust online tools help customers see pricing and material availability, view open orders, and develop project lists and templates.
“Border States Electric has a long tradition of customer service excellence, and our new eCommerce service is a result of understanding what our customers need to be successful. The new site allows us to better understand our customers’ business, find new solutions for them, and to go beyond a buy/sale transaction to a true value-added partnership to help them succeed.”
- Gerald Buck, Senior Vice President Sales and Marketing, Border States Electric