Concrete construction material, equipment sales and equipment rental
Barnsco needed to modernize the way they engage with their traditionally offline customers to gain competitive edge. They needed to be ready to receive millennial generation purchasers entering the concrete construction business with online experiences familiar to them.
The consumer-like user experience offered by InsiteCommerce provides competitive advantage in their existing customer base while meeting new-business millennial demand now and in the future. For example, the job pricing feature allows their customers to order by job, which provides a user experience tailored specifically to their customers’ business. Insite’s phased implementation strategy allowed Barnsco to get up and running quickly, with new market and product expansions—in Michigan and Texas--following in subsequent phases.
Migrating business from existing customers through the new website has been a success and continues to grow. Customer-specific marketing targets and offers product bundles and other special offers on the website’s personalized home page, unique to each customer and based on known buying behaviors and needs, which further incentivizes their customers to conduct business online.