Life sciences bio-material distributor
ATCC wanted to move from offering a website that was just an online catalog with fax and phone orders to a total eCommerce solution. With 600,000 SKUs, navigating the online catalog was frustrating for users. As part of a highly regulated industry, ATCC's requirements included compliance with federal regulations as well as improving the user experience.
The Insite for Sitecore implementation provided a strong user experience with easier navigation and search. It also allowed for key B2B functionality such as multi-currency and specialty pricing, the ability to share wish lists and approve an order, as well as provided shipping and materials handling that was compliant with Federal regulations. Most importantly, with the full integration to ATCC's ERP system, the redundancy of the ERP data in the website database allowed users to still use the site when the ERP was out of commission.