Distributor of architectural door hardware
Akron Hardware is a leading wholesale distributor of commercial and residential door hardware. The B2B supplier sells to lumberyards, locksmiths, distributors, wholesalers, retailers and hardware stores across the United States.
The primary business challenge at the time leading up to their decision to transition to digital commerce revolved around a growing trend they witnessed unfolding around them that was causing them to lose business from customers who prefer to purchase online, marking a distinct movement away from their traditional catalog and call center environment. Without a B2B eCommerce strategy, it was clear that Akron Hardware was losing potential sales, and to stay ahead of its competitors they needed to position the brand within the digital commerce arena of the market.
Since launching their eCommerce website, Akron Hardware has seen a steady increase in the number of website visitors and newly registered customers, and the number of orders placed online continues to increase. Improved order processing efficiencies and seamless integration mean orders now go directly from order submission to order fulfillment, without manually entering data into their ERP system.