Ecommerce—The Clear Solution for Eyeglass Manufacturer
Headquarters: Saint Cloud, MN
Industry: Eyeglass Manufacturer
Website(s): www.x-celoptical.com
Business Issue: X-Cel was looking for an improved online
image for their brand and products. While they did not sell directly
to the consumer, they needed to provide consumers, resellers, and
optical professionals with the information needed to recommend their
products.
Insite Solution: InsiteCommerce B2B website
Results: The new site was designed and launched on the
InsiteCommerce platform in July of 2007. The new site provided
catalog data of all available SKUs and technical documents to the
trade and to the consumer. Phase II included a secure login area to
place orders and track orders online.
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