Integrated Ecommerce & Shipping for World-Class Skate Designer

Headquarters: Red Wing, MN

Industry: Sporting Goods Manufacturing and Distribution

Website(s): www.riedellskates.com

Download the Riedell case study.

Founded in Red Wing, Minnesota over 60 years ago, Riedell Skate Company is the leading skate designer and manufacturer in the world. Known for providing an exceptional quality product for amateur, enthusiast, and professional skaters alike, when Riedell decided to expand its reach and develop an ecommerce web presence, it was clear that the solution would have to meet Riedell’s high quality standards. However, Riedell wanted more than just an ecommerce website. The forward-thinking Riedell leadership knew that to stay abreast of the fast-moving skate industry, they would have to implement a solution that improved order turnaround and delivery times while providing an exceptional customer experience. Additionally, Riedell knew that to maintain its position as industry-leader, the company’s ecommerce function would have to be fully integrated with its Enterprise Resource Planning (ERP) system, SyteLine 8.0, and its back-end business functions.

After considering all of the options on the market, the solution was clear: Riedell would implement two enterprise integration software solutions from Insite Software to revolutionize their business: InsiteShip™ and InsiteCommerce™. Insite Software would provide the concept, design, build out, and integration of the new Riedell site.

InsiteShip was deployed first to cut order turnaround and delivery time as well as speed up how quickly Riedell dealers received product. Riedell experienced vastly improved turn around times as well as greater accuracy of shipments and a reduction of delivery costs on each order. Once InsiteShip was in place, Riedell launched their new ecommerce site, powered by InsiteCommerce. Not only did the new Riedell site include increased ecommerce functionality and a quality, branded user experience, using InsiteCommerce allowed Riedell to create micro sites to specifically target their two unique markets: ice skaters and roller skaters. This ensured that each audience received highly targeted messaging that applied to their type of skate.

“Insite has an extremely powerful ecommerce suite which allows the deployment of B2B and B2C sites to automate the order from the customer all the way through to shipping,” said Tom Ahern of Riedell. “We are committed to giving our customers the best service we can – whether they are competitive, recreational, or beginning skaters on the consumer side or our valued partners in the wholesale market. InsiteCommerce is helping us do just that.”

InsiteCommerce is the next generation in ecommerce software providing B2B and B2C ecommerce features with the deepest level of ERP integration available today. To learn more about how InsiteCommerce and InsiteShip can revolutionize your business, click here, or call 1-866-746-0377 to speak to one of our sales team members.