Natori Increases Online Sales by 250%

Ecommerce Site Powered by InsiteCommerce

Headquarters: New York, NY

Industry: Fashion Designer and Clothing Manufacturer

Website(s): www.natori.com

Download the Natori case study.

In early 2007, Natori, a leading high-end women’s fashion designer, set out to develop an ecommerce website as a way to increase their web presence and improve online customer experience without disrupting their established relationships with high-end retail partners. They knew they needed an ecommerce presence to remain a leader in the fashion industry, but were also conscious about disrupting the bricks-and-mortar businesses of the high-end department stores they relied on. Natori knew that they wanted a development partner that could complete the design work for them within a reasonable budget, but also be a partner that could be trusted to uphold the company’s philosophy of excellent customer service and for branding where, in fashion, “life meets art.”

Natori interviewed many companies during the selection process, all of which could have done the actual design work. However, flexibility within the site design, the ability to provide customers with the ability to place real-time orders for next day shipping, and cost-conscious pricing also played a critical role in the selection process. Ultimately, Natori chose Insite Software to handle the launch of their ecommerce site because, “we felt a certain level of trust with Insite,” says Kenneth C. Natori, Vice President of Finance. “We knew that all of the companies we were considering could do the work, but we felt confident that Insite Software would be the best partner for the project.”

Ninety days after completing the approved design, the Natori ecommerce site went live. Customers loved the company’s new ecommerce web presence and appreciate the ability to purchase Natori garments online or in traditional stores.

Three years later, Kenneth C. Natori reports, “The site is doing amazingly well. We are pleased with how the site scaled with us as we grew our online presence over the years. We’ve been able to add on and build out the site easily from the original design. The site scaled well and has allowed us to easily build and add onto the site. In 2010, our online sales are up 250% year-over-year. We couldn’t be more pleased.”

“InsiteCommerce combines a world-class interface design and deeply integrated commerce software to help improve the customer experience, as well as deliver substantial results to our client’s bottom line,” said Brian Strojny, CEO at Insite Software. “The Natori brand stands for excellence, luxury, and quality and we are extremely proud to be the ecommerce solution provider for an organization of such high caliber.”

To experience how InsiteCommerce can revolutionize your business, call 1-866-746-0377 to speak to one of our sales team members.