Label Manufacturer Launches Customer-Specific Web Portal

Headquarters: Inver Grove, MN

Industry: Label Printer and Manufacturer

Website(s): www.loftonlabel.com

Business Issue: Lofton Label required an overall upgrade to their online presence and toolset. Their original site did not position them as a leader in the highly competitive label and packaging market. The marketing team from Lofton challenged Insite to deliver an upgraded web presence and site management system.

Insite Solution: InsiteCommerce B2B website.

Results: Insite responded with concepts for a new corporate web presence along with a proposal for the Lofton Web Desk, which was designed as a customer-specific portal. The new site was launched for Lofton in less than 90 days and provided the customer with all the necessary tools to manage and update their site. The result is an improved online presence and reduced cost of management and ownership.