When approaching your ecommerce strategy, your organization’s B2B ecommerce maturity matters. I recently read a very interesting article entitled, Evaluating Your B2B Ecommerce Development by Andy Hoar, Analyst at Forrester Research, Inc.
In the article, Hoar analyzes the B2B ecommerce market and proposes that every B2B business with an ecommerce presence today can be categorized into one of four unique categories according to the organization’s ecommerce maturity. These categories are: Greenhorns, Apprentices, Practitioners, and Role Models, where Greenhorns are the most inexperienced ecommerce organizations and Role Models are the most experienced (Source: Forrester Research, Inc. 2012). Once you self assess where your organization falls along the continuum, you might be wondering what to do with this new information.
You’re in luck! Linda Taddonio, Chief Ecommerce Strategy Officer at Insite Software, is hosting a complimentary webinar on January 31st at 1 PM CT entitled, Next Generation Ecommerce 2013: What You Need to Know.
In this 45-minute session, Taddonio will explore the characteristics of each category and how your placement along this curve will affect your business. During the session Taddonio will guide you through:
• Self-assessment of your organization’s level of B2B ecommerce maturity.
• Identifing 9 key areas impacted by ecommerce strategies.
• Learning how the key challenges in each of the 9 areas change according
to your organization’s B2B ecommerce maturity.
• Discovering how to take your findings and weave them into your
overall ecommerce strategy.
To register for the complimentary webinar, Next Generation Ecommerce 2013: What You Need to Know, with Linda Taddonio, register for the webinar by clicking on the button below.