What is integrated ecommerce?

Imagine that you are hosting a fabulous dinner party. It’s a fancy occasion–one that cost you a significant amount of money to put together. No expense was spared.

You’ve invited all your favorite people. Each one has had an amazing career, has lots of stories to tell, and will offer considerable value to the conversation at the dinner table. You send out the invitations. All your guests RSVP that they will attend.

Here’s the hitch: None of your guests speak the same language.

Not even a little bit.

What do you do? Cancel the party? Hold the party and hope that the guests can figure out how to communicate on their own? Worse yet, that they can entertain themselves while surrounded by a linguistic barrier? Of course not.

You’d hire a translator.

Without integration in place, your business is like the dinner party I described above. The various parts of your business–ecommerce, accounting, shipping, your ERP, and other business systems–are the guests. Each one is skilled at what they do, but none of them automatically speak the “languages” of the others.

Integration makes it possibly for each system to “talk” to the others, sharing information and making your business more efficient in the process. Integration is the translator.

Launching an ecommerce without integration is like hosting a dinner party where none of the guests speak the same language. You could do it, but it isn’t advised if you want your ecommerce site to be successful.

Want to learn more about how to make your ecommerce initiative successful? Download the white paper: Integrated Enterprise Ecommerce – The Key to Online Success for B2B and B2C.

Photo credit: Lachlan Donald.