Video Interview The Importance of a B2B Ecommerce StrategyI talk a lot about having a comprehensive strategy in place for your B2B ecommerce site on this blog and today, I thought I’d share this short video interview with you to give you another opinion to consider on the subject.

In the video, Linda Taddonio, Chief Ecommerce Strategy Officer at Insite Software, explains the importance of an ecommerce strategy and why any successful ecommerce initiative needs one.

Today, instead of reading my usual soap box speech, I encourage you to spend the next few minutes hearing what Linda has to say. I think you will find it insightful and thought-provoking.

Watch for another interview segment with Linda next month!

To learn more about how to create a comprehensive B2B ecommerce strategy, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.