I don’t know about you, but it sure seems like time sure flew by this year! I swear that it was only yesterday that I was writing my final ecommerce blog posts of 2011 and now I’m doing the same for 2012. And now, 2013 will be here before we know it.
If your organization is looking to launch a new business-to-business (B2B) ecommerce site or upgrade an existing site, you might find today’s post of 2012’s most popular blogs to be useful as you plan your ecommerce strategy.
Ever wondered what drives a person to make their purchases online? Well, I know I did and when I started researching as to why people buy online I stumbled onto a great infographic that outlined the top seven reasons and so I wrote a blog about it. 7 Reasons People Buy Online: Improve Your B2B Ecommerce Site reviews the top seven reasons people buy online and shows you how to harness those reasons to improve your B2B ecommerce site performance.
According to InternetRetailer.com, 61% of ecommerce retailers cite the need to improve the information included on each product detail page of their site. What about your company–do you need to spruce up your product detail pages? If so, How to Improve the Product Detail Page in Ecommerce will help you identify eleven pieces of information that every product detail page on your site should include. Since most folks add items to their cart from the product detail page, it pays to make sure your pages offer the best information available.
One of the biggest developments in B2B ecommerce in 2012 was the launch of AmazonSupply.com into the online distribution space. In response to the launch, I wrote a series of blog posts, two of which were among the most popular in 2012. What AmazonSupply.com Means for B2B Ecommerce will help you understand the impact of AmazonSupply on your business and Don’t Let AmazonSupply.com Eat Your B2B Ecommerce Lunch warns the wholesale distributor to do something to get ready to compete with AmazonSupply now, rather than waiting until its too late.
The world of wholesale distributors has been watching Grainger break ground in the world of B2B ecommerce, launching a comprehensive site and dedicating a significant amount of its budget toward growing the ecommerce channel. Now Grainger is expanding into offering their products for sale via mobile commerce as well. Keep up with what Grainger has been up to by reading Grainger Leads the Way in B2B Mobile E-Commerce.
Effective merchandising drives sales for B2B and B2C ecommerce sites. Learn how to utilize up-sells, cross-sells, customer recommendations, product bundling, and consumer education to increase average cart totals for your ecommerce site in the blog post, 5 Ways to Improve Ecommerce Merchandising.
Your B2B Ecommerce Site is Not Amazon.com (And Why That’s Okay). Ask most wholesale distributors and manufacturers which site they aspire to be the most like and more often than not they will answer, “Amazon.com.” It’s no wonder–Amazon.com (and now AmazonSupply.com) is the gold standard in ecommerce for both B2B and B2C organizations. What most wholesale distributors and manufacturers don’t realize is that Amazon has a unique business model and very deep pockets that drive their online success. The reality is that it’s okay if your site isn’t another Amazon.com–and this article explains how you can learn from their best features and leave the rest while still succeeding in B2B ecommerce.
Do you know the top three things that an online buyer wants in an ecommerce website? If not, you might be missing a key feature that will help convert visitors to buyers and drive sales. Learn more about exactly what ecommerce shoppers want from their ecommerce buying experience in What an E-Commerce Customer Wants.
Mobile commerce isn’t optional anymore–today’s consumers are demanding the ability to make their purchases from a laptop, tablet or mobile device. Analysts predict that mobile commerce will reach $31B by 2016. Wouldn’t you like to make sure your organization is ready to capture a portion of those sales. I thought so. Check out Why You MUST Have A Mobile Commerce Strategy.
To learn more about how your organization can maximize the effectiveness of your B2B ecommerce initiative, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.