Are you struggling with what to do next with your business-to-business (B2B) ecommerce site? If so, you’re not alone. Ecommerce is still relatively new in the B2B space and as a result, many manufacturers and distributors aren’t sure what to focus on next for ecommerce success or even if they are on the right path.
You might be asking yourself strategic questions such as:
“Is ecommerce right for my business?”
“How do I know if my ecommerce site is successful?”
“What do I do next if my ecommerce site hasn’t produced the results I had hoped for?”
“What can I do with my ecommerce initiative to keep my company ahead of the competition?”
“What should I do next?”
These are just a handful of the powerful questions that you are probably asking yourself as you gear up for 2013. To give you a boost as you create your B2B ecommerce strategy for 2013, I want to share an informative report from Andy Hoar of Forrester Research, Inc. with you entitled, Evaluating Your B2B eCommerce Development. In it you will learn how to leverage self-assessment to drive ecommerce growth, select the right ecommerce leadership for your project, and choose the right ecommerce platform for your business. In short it can provide some insight on where to go and what to do next with your ecommerce site.