Still on the fence about B2B ecommerce as a viable growth strategy for your business? If so, you’re about to get passed by. Here’s some staggering ecommerce facts from recent news to gnaw on:
- Consumer electronics giant, Best Buy, sees CEO step down to make way for a more ecommerce-focused leader. Additionally, Best Buy plans to close 50 of its retail stores and test a new, smaller format store in an attempt to align to battle with ecommerce.
- Amazon.com’s digital media sales are growing faster than Apple’s in the iTunes store. The “digital sales of e-books, music, videos and mobile apps surged 29% in the first quarter compared with the fourth quarter of 2011″ reports InternetRetailer.com. That’s big growth.
- JC Penney launches new bricks-and-mortar store strategy in direct response to the power of the web and in hopes of enticing shoppers into its stores.
Now, here’s the question: With relentless growth within the B2C ecommerce space and a clear shift toward ecommerce by giants in the retail industry, what makes you think that the B2B consumer won’t demand similar capability with his/her business purchases? The fact is, they will. (Check out this bold move to ecommerce from W.W. Grainger!) Buying online is becoming a standard way to make purchases–for home and work–and shows no sign of letting up.
Is your organization going to be riding the B2B ecommerce wave or swept away by the tide?