Should Social Media Hold a Place on Your B2B E Commerce Road MapWe’ve already chatted about the importance of an ecommerce site on the success of a social media strategy. But is the reverse also true? Can social media drive ecommerce success? And should social media have a place on your ecommerce road map?

The short answer is yes, but it seems that it depends on who you ask.

My mom–a “Boomer”–would probably tell you that it would be nice to have, but would not be considered necessary.

My little sister–12 years younger than me and a Millenial–would tell you that social media plays a huge role in her day-to-day interactions with the people and brands in her world.

A colleague forwarded me a short but very telling video from YouTube about social media and how it’s changing the world–business and personal–as we know it. Watch it below and then meet me back here.

Were you struck by the implications of the statistics shown in this video? I know that I was. The one that really got me was that over 50% of the world’s population is under 30 years of age. 50%.

After I got over the shock that I wasn’t included in that 50% and haven’t been for some time, I realized that if a B2B organization is to remain relevant, it must have an appropriate social media presence to appeal to and engage this large group of millenials.


  • Because the Boomers are retiring. Younger workers are taking their positions. This group of younger workers is highly influenced by social media.
  • Because this new generation of workers (including my sister at 23 years old) doesn’t remember life without a computer.
  • Because my sister has always interacted with friends and brands online. Now, with the smart phone in her pocket, she’s connecting about everything from pretty much everywhere.

So, should social media hold a place in your B2B e-commerce road map?

Yes. Yes, yes, YES.

If you want to grow your business and expand your reach into the mindshare and wallets of the largest population on earth, then yes–your B2B ecommerce road map must include social media.

To learn more about how to maximize the success of your B2B ecommerce site, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.