Your customers want to use eCommerce to connect with you more than ever. Recently, Grainger announced that 33% of its sales came through the eCommerce channel, driving profits higher. Staples just announced it was closing 225 stores, bringing its online sales to 50% of its total revenues and saving $500M in annual cost.
The eCommerce Experience
Manufacturers and distributors are looking to emulate the customer interactions and experience from best-practice sites like Nike.com, AmazonSupply.com, Grainger.com, and others. How do you deliver the eCommerce experience for your customers that they expect? Most importantly, how do you do it without making a massive investment? The answer is right-sizing your own eCommerce strategy. Your investment in eCommerce must align with the size of your organization. It looks different for everyone, and we’re ready to dive into the topic.
Your eCommerce Strategy
Next week, Linda Taddonio, Chief eCommerce Strategy Officer here at Insite, and Victoria Markley, Client Strategy Director at Gorilla Group, will highlight strategies and examples of how companies can start delivering a best-practice eCommerce experience that is right-sized for their business.
Register now to listen in. You don’t want to miss this educational webcast!