If you’ve been putting off launching a business-to-business (B2B) ecommerce effort because you worry that your manufacturing or distribution business is too small, think again. Your size may actually be a factor in your ecommerce success, provided you implement a scalable ecommerce strategy from the outset. Recent statistics from InternetRetailer.com show that smaller businesses with an ecommerce presence are growing at a faster rate than medium or large-sized organizations.
In their Second 500 Guide, a competitive analysis of e-retailers who are ranked 501 to 1,000 in annual online sales, Internet Retailer finds that these organizations are growing at a rate of nearly 18% over those retailers in the Top 500, who are growing at a rate of 14.4%. Additionally, growth within the Second 500 ranking out performed overall U.S. ecommerce marketing growth (17.7% over 16.1%, respectively).
In an online article entitled, Smaller Could Be Better, Internet Retailer states,
“The new edition of Internet Retailer’s Second 500 Guide shows that the average up-and-coming web merchant increased its sales last year by nearly 18%—a quicker pace than that enjoyed by larger e-retailers. Even with limited budgets and staffs, these smaller merchants often have an edge over the big dogs.” (Source: Internet Retailer)
The Internet Retailer article goes on to cite the following advantages that smaller organizations have over larger ones:
- Quick response time to changes within the marketplace.
- Strategy creation without “the hindrance of history”
- Using ecommerce to speak to customers in a way that supports individual business needs
What does this mean for you as a small to medium-sized B2B organization?
With a well-executed ecommerce strategy in place, your organization’s size doesn’t have to negatively affect your ecommerce success, nor should it limit your move into the B2B ecommerce space. The reality is that more and more business-to-business organizations are securing their ecommerce positions and are transforming the traditional B2B market as a result. Moving into the ecommerce space now, at the beginning of the B2B ecommerce movement, will ensure that your organization is positioned strongly against current and future competition.
To learn more about how to leverage the power of your B2B ecommerce site, download the white paper, B2B Ecommerce Success – Seven Questions to Consider When Beginning an Ecommerce Initiative.